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Professional English in Use Marketing

Professional English in Use Marketing
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Автор: Cate Farrall
Издательство: Cambridge University Press
Год издания: 2008
ISBN: 0521702690, 9780521702690
Количество страниц: 144
3303,3 руб.
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Suitable for intermediate students and above, Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full marketing mix, market research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons. Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology possible. It is a must for teachers of Business English, students of marketing or business, and for marketing professionals who need to use English at work.

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